HIEMDALL

Live cohort · Starts Sat, 23 Jan 2027

GO BEYOND META & GOOGLE

Build Your Career in App Performance Marketing

Meta and Google Ads are only part of digital marketing. Learn the ecosystem behind millions of app installs — the advertisers, networks, publishers and tracking platforms that move them.

✓ 8 live weekend lectures ✓ No experience needed ✓ $35 one-time · No upsells

RESERVE YOUR SEAT — ~~$49~~ $35

Live online · Not recorded · 100% attendance

January 2027 Cohort

Starts: Saturday, 23 January 2027

Schedule: Sat & Sun · 1 month · 8 lectures

Format: Live online classes

Price: $35 — one-time (was $49)

RESERVE YOUR SEAT — ~~$49~~ $35

Class details are emailed to you after checkout.

Taught live, hands-on

Learn the platforms the industry runs on

AppsFlyer

Attribution platform

Adjust

Measurement platform

CPI & CPA

Campaign pricing models

Tracking links

Attribution in practice

AppsFlyerAdjustCPI & CPATracking linksAppsFlyerAdjustCPI & CPATracking links

The questions this industry answers every day

An advertiser wants 10,000 new users for their app. Then what?

Who finds the traffic?

Publishers and ad networks supply it; performance marketers connect them to the advertiser.

How is it priced?

By install, by action, by event — CPI, CPA and event-based models.

How is it tracked?

MMPs like AppsFlyer and Adjust attribute every install and in-app event.

How do you scale it?

By spotting quality traffic, cutting fraud, and negotiating better terms.

This course teaches you to think in these questions — not just run ads.

Five players. One ecosystem.

Advertisers

The app owners who pay to acquire users and customers.

Agencies

Teams that plan and run acquisition campaigns for advertisers.

Affiliate Networks

The intermediaries connecting advertisers with publishers.

Ad Networks & Publishers

The traffic sources that distribute ads and drive installs.

Measurement Platforms

AppsFlyer and Adjust: attribution, tracking and post-install data.

●Advertisers →

●Agencies →

●Networks →

●Publishers →

●Measurement

In class, you work through how money, traffic and data flow between all five.

What you'll learn

Nine modules. One complete picture — from your first tracking link to scaling a live campaign.

The App Marketing Ecosystem

How advertisers, agencies, networks and publishers work together — and where the money flows.

Campaign Models & Economics

CPI, CPA and event-based campaigns: payouts, margins, and why the numbers decide everything.

Measurement Platforms

AppsFlyer and Adjust: attribution, tracking links, installs, events and retention.

Campaign Activation & Tracking

What gets checked before a campaign goes live, and how performance is followed after.

Finding Industry Partners

Researching and approaching advertisers, networks and publishers — professionally.

Negotiating Commercial Terms

Payouts, caps, restrictions and payment terms: the questions to ask before you agree.

Performance & User Quality

Reading installs, registrations and retention — why volume alone means nothing.

Traffic Quality & Fraud

Warning signs of bad traffic, and how data exposes it before budget burns.

Optimisation & Scaling

Comparing sources, finding what works, and scaling it without losing quality.

Taught through live instruction and practical campaign scenarios.

RESERVE YOUR SEAT — ~~$49~~ $35

How a campaign connects

01Offer

→

02Tracking

→

03Publisher

→

04Traffic

→

05Measurement

→

06Analysis

→

07Optimisation

You'll follow one campaign through all seven stages — so the terms stop being theory and start being a process you can run.

THE AI ERA

AI automates the tasks. People create the opportunities.

The future of app performance marketing belongs to professionals who combine technology with human intelligence.

What AI can help with

Research

Reporting

Data analysis

Repetitive workflows

Automation

Where human expertise wins

Negotiation

Relationships

Trust

Commercial judgment

Partnerships

Your competitive advantage

Human Skills + AI + Industry Knowledge

This is for you if…

✓ You’re a beginner curious about app marketing
✓ You’re a digital marketer ready to specialise
✓ You want campaign operations, partnerships or publisher management
✓ You’ll show up live, ask questions and take notes

Please don’t join if…

✗ You can’t attend every live lecture (100% attendance is mandatory)
✗ You want recordings — classes are live only, nothing is recorded
✗ You expect a guaranteed job or income — we don’t promise either

5+ years

of hands-on industry experience

Learn from someone who has done the work

Your instructor has spent over five years across digital advertising, campaign management, affiliate marketing, programmatic and mobile app growth. In class, that shows up as real campaign walkthroughs and practical judgment — not recycled theory.

Your Instructor · Live online

WHAT YOU GET IN RETURN

What this course gives you

Explore new opportunities

See the world of work that sits behind app growth — advertisers, agencies, affiliate networks and publishers — not just ad accounts.

Become more competitive

Understand how campaigns are priced, tracked and scaled, and hold your own in conversations most Meta-and-Google-only marketers can't join.

Learn the complete ecosystem

The full map beyond Meta & Google, taught end to end: offers, tracking and attribution, traffic quality, negotiation and scaling.

What you take away is knowledge, a framework and confidence — not a guaranteed job or income.

App Performance Marketing — Beyond Meta & Google

Training valued at $1,000

$49 $35

29% OFF

one-time payment · No upsells

You pay $35 — one-time payment.

What you get

✓ 8 live online lectures — Saturdays & Sundays for 1 month
✓ All 9 modules, taught live with practical scenarios
✓ Cohort starts Saturday, 23 January 2027
✓ Class details emailed to you after checkout
✓ Live teaching — ask questions and work through scenarios in class

100% attendance mandatory · Not recorded · No job or income guarantee

JOIN THE CLASS — ~~$49~~ $35

Enrol only if you can attend every live lecture.

Frequently asked questions

Do I need experience?

No. The course starts from zero affiliate marketing knowledge.

When are the lectures?

Live lectures run on Saturdays and Sundays for 1 month, starting Saturday, 23 January 2027.

Is it recorded?

No. Every lecture is live and nothing is recorded.

What if I miss one?

Missed lectures can't be watched later — please join only if you can attend all of them.

Does it guarantee a job?

No — and any course that does should worry you. This gives you the industry's structure and skills to build on.

How do I get the class details?

They're emailed to you after checkout, so use an email you actually check.

Ready to look beyond Meta & Google?

One month of live weekends. A complete map of the app marketing ecosystem. $35, once.

A training programme valued at $1,000 — yours for $35.

JOIN THE CLASS — ~~$49~~ $35

HIEMDALL

App Performance Marketing — Beyond Meta & Google. Live online cohorts.

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This course does not guarantee a job or income.