Build Your Career in App Performance Marketing
Meta and Google Ads are only part of digital marketing. Learn the ecosystem behind millions of app installs — the advertisers, networks, publishers and tracking platforms that move them.
- 8 live weekend lectures
- No experience needed
- $35 one-time · No upsells
Starts — Sat, 23 Jan 2027
Schedule — Sat & Sun · 1 month · 8 lectures
Format — Live online
Price — $35 — one-time (was $49)
Class details are emailed to you after checkout.
Learn the platforms the industry runs on
Attribution platform
Measurement platform
Ad Platforms
Beyond Meta & Google
AI Tools
AI-powered marketing tools
Master the entire process of campaign operations
Networking
Connect with advertisers, networks and publishers — the relationships every campaign runs on.
Five players. One ecosystem.
Advertisers
The app owners who pay to acquire users and customers.
Agencies
Teams that plan and run acquisition campaigns for advertisers.
Affiliate Networks
The intermediaries connecting advertisers with publishers.
Ad Networks & Publishers
The traffic sources that distribute ads and drive installs.
Measurement Platforms
AppsFlyer and Adjust: attribution, tracking and post-install data.
In class, you work through how money, traffic and data flow between all five.
What you'll learn
Nine modules. One complete picture — from your first tracking link to scaling a live campaign.
The App Marketing Ecosystem
How advertisers, agencies, networks and publishers work together — and where the money flows.
Campaign Models & Economics
CPI, CPA and event-based campaigns: payouts, margins, and why the numbers decide everything.
Measurement Platforms
AppsFlyer and Adjust: attribution, tracking links, installs, events and retention.
Campaign Activation & Tracking
What gets checked before a campaign goes live, and how performance is followed after.
Finding Industry Partners
Researching and approaching advertisers, networks and publishers — professionally.
Negotiating Commercial Terms
Payouts, caps, restrictions and payment terms: the questions to ask before you agree.
Performance & User Quality
Reading installs, registrations and retention — why volume alone means nothing.
Traffic Quality & Fraud
Warning signs of bad traffic, and how data exposes it before budget burns.
Optimisation & Scaling
Comparing sources, finding what works, and scaling it without losing quality.
Taught through live instruction and practical campaign scenarios.
Who is this for?
This course is built for anyone who wants to understand how apps really grow — whether you are starting out or levelling up. No prior affiliate marketing experience is needed.
Students
Digital Marketers
Professionals
App Developers
Entrepreneurs
Earn a certificate after completion of the course
Finish all eight live lectures and you will receive a certificate of completion — a credential for your resume and your LinkedIn profile, earned by showing up and doing the work.
HIEMDALL
Certificate of Completion
This is to certify that
Your Name
has successfully completed the course
App Performance Marketing
AI automates the tasks. People create the opportunities.
The future of app performance marketing belongs to professionals who combine technology with human intelligence.
What AI can help with
- Research
- Reporting
- Data analysis
- Repetitive workflows
- Automation
Where human expertise wins
- Negotiation
- Relationships
- Trust
- Commercial judgment
- Partnerships
Eligibility criteria
This is for you if…
- ✓You’re a beginner curious about app marketing
- ✓You’re a digital marketer ready to specialise
- ✓You’ll show up live, ask questions and take notes
- ✓You love working with data
- ✓You enjoy networking
- ✓You enjoy building partnerships
Please don’t join if…
- ✗You can’t attend every live lecture (100% attendance is mandatory)
- ✗You want recordings — classes are live only, nothing is recorded
- ✗You expect a guaranteed job or income — we don’t promise either
of hands-on industry experience
Learn from someone who has done the work
Your instructor has spent over five years across digital advertising, campaign management, affiliate marketing, programmatic and mobile app growth. In class, that shows up as real campaign walkthroughs and practical judgment — not recycled theory.
Your Instructor · Live onlineWHAT YOU GET IN RETURN
What this course gives you
Explore new opportunities
See the world of work that sits behind app growth — advertisers, agencies, affiliate networks and publishers — not just ad accounts.
Become more competitive
Understand how campaigns are priced, tracked and scaled, and hold your own in conversations most Meta-and-Google-only marketers can’t join.
Learn the complete ecosystem
The full map beyond Meta & Google, taught end to end: offers, tracking and attribution, traffic quality, negotiation and scaling.
What you take away is knowledge, a framework and confidence — not a guaranteed job or income.
App Performance Marketing
Training valued at $1,000
one-time payment · No upsells
You pay $35 — one-time payment.
What you get
- ✓8 live online lectures — Saturdays & Sundays for 1 month
- ✓All 9 modules, taught live with practical scenarios
- ✓Cohort starts Saturday, 23 January 2027
- ✓Class details emailed to you after checkout
- ✓Live teaching — ask questions and work through scenarios in class
100% attendance mandatory · Not recorded · No job or income guarantee
JOIN THE CLASS —Enrol only if you can attend every live lecture.
Frequently asked questions
Do I need experience?
No. The course starts from zero affiliate marketing knowledge.
When are the lectures?
Live lectures run on Saturdays and Sundays for 1 month, starting Saturday, 23 January 2027.
Is it recorded?
No. Every lecture is live and nothing is recorded.
What if I miss one?
Missed lectures can’t be watched later — please join only if you can attend all of them.
Does it guarantee a job?
No — and any course that does should worry you. This gives you the industry’s structure and skills to build on.
How do I get the class details?
They’re emailed to you after checkout, so use an email you actually check.
Ready to look beyond Meta & Google?
One month of live weekends. A complete map of the app marketing ecosystem. $35, once.
A training programme valued at $1,000 — yours for $35.
JOIN THE CLASS —HIEMDALL
App Performance Marketing — Beyond Meta & Google. Live online cohorts.
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© 2026 Hiemdall. All rights reserved.
This course does not guarantee a job or income.